Unless I actually make and finish the wall hanging that's in my head for Suzie Q's apartment, every single person I might possibly give a Christmas present to will be getting a book. Possibly a movie, but a book or book related item is the far more likely gift. And why is this?
Because the bookstore loves its employees. That's right, they love us. And they want to give us the opportunity to save our money.
Or maybe they just want the opportunity for even more money - if they give us a nice, fat discount for Christmas, we're all likely to buy more of our gifts at the store, therefore bringing in money that would otherwise have gone elsewhere. So that discount might actually be business motivated.
Nah. They just love us. ^_^